Cellsense is a biomaterial company pioneering sustainable embellishments—most notably beads—made from algae and regenerated cellulose. Colored with non-toxic alternatives such as bioluminescent compounds and bioengineered bacterial dyes, these embellishments offer a thoughtful and ethical alternative to microplastic-based materials and unethical production.

The brand identity reflects this origin and ethos. The visual system draws from the product’s circular-modular form and its unique lifecycle—from bio-based formation to its compostable return to the earth—while a delicately scripted logo evokes human touch and craftsmanship. These elements evolve in motion, portraying cells and the vitality of living nature. 

Our color system reflects both the natural origin and futuristic innovation of the brand. The main color, inspired by bioluminescence, symbolizes nature-driven innovation with a sense of mystery and elegance. The secondary palette moves from algae green to earthy neutrals, grounding the brand in sustainability. These warm tones evoke energy and liveliness—celebrating the transformation of raw materials into living design. Together, they speak to both the fashion industry and the world of biotech.